Method
Find the slow stretch. Move it. Let the path bend.
Why Snel
Snel is Dutch for fast. That is why we picked it.
The physics came free. Snel is also the surname of Willebrord Snel van Royen, the Leiden mathematician who in 1621 worked out how much light bends when it passes from one material into another. In English it became Snell’s law: the ratio of the sines of the two angles equals the ratio of the speeds. Ibn Sahl had described the same rule in Baghdad around 984; Descartes published it in 1637. In 1662 Pierre de Fermat showed why it holds: light takes the path of least time.
That is the whole method. Find the stretch of the route where work is slow, move it into a medium where it is fast, and let the path bend.
n₁ sin θ₁ = n₂ sin θ₂
How we work
- One task at a timeWe start with the task that costs the most hours, finish it, and only then pick the next one.
- Measured before and afterWe time the task by hand before we build, and again once it runs. You see both numbers.
- Your tools, your accountsIt runs in accounts in your name, on tools you already pay for where we can, and you get the keys and the notes.
- People decideMachines prepare, sort and draft. A person approves what matters and can overrule every run.
- No black boxesBefore anything runs, we tell you which AI services see your data, and why.
What we will not sell you
- A chatbot because everyone has one.
- A roadmap that takes longer than the first automation would.
- An automation nobody on your team can switch off.