WorkRun 04
An event clip that makes itself
Pick an event from the agenda and get a 12-second vertical clip with a caption, using only facts from the listing.
- First file to running
- A morning
- First clip rendered at 11:52 on 25 October, the morning the work started
- Started
- 25 October 2026
- Built for our own businesses, running now
- Built with
- Agenda sync
- Generative graphics engine
- Headless browser
- In-browser video encoder
Before
The slow way
Every event on a busy agenda wants a vertical clip for social media. Nobody has the hours to make one for each.
The idea
Where the path bends
Draw the clip with code from the event’s own facts, and never let the machine invent a fact: title, date, place and sign-up link come from the listing only.
What runs
Step by step
- New events are pulled from the agenda and marked as drafts.
- A person writes the hook line, the one thing worth reading first.
- One command renders a 12-second 9:16 clip that loops without a visible cut, a cover image and the caption.
- Title
- Amateur robot wrestling, finals
- When
- Thursday 19:30
- Where
- The old tram depot
- Sign up
- The link from the listing, unchanged
Outcome
Running on demand. Every clip can still be adjusted by hand in a browser before it goes out.
Examples, made up to show the idea
The same run in your company
- A concert venue
A clip for every night on the programme, in the house style, the moment the listing goes up.
- An estate agent
A vertical clip for each new listing, made from the listing’s own price, size and street.