WorkRun 02

One front door for fifteen websites

One service asks every site’s visitors the right questions, in that site’s own look, and sends the lead on.

First file to running
3 days
From the first file on 29 October to live on 31 October
Started
29 October 2026
Built for our own businesses, running now
Built with
  • Node
  • SQLite
  • CDN edge rule
  • Transactional email
  • Browser tests
Glass · n = 1.52
Before

The slow way

Fifteen websites whose only way in was an email link. Leads arrived without the facts needed to answer them, and nobody could see where visitors gave up.

Air · n = 1.00
The idea

Where the path bends

Build the form once. A site points one subdomain at it, and the service knows from the address which site the visitor came from, then shows that site’s questions in that site’s colours.

The route of this run: from visitor arrives to lead with the facts, bending where the work changes medium.Email back and forthQuestions up frontθ₁ 18°θ₂ 66°Visitor arrivesLead with the facts
What runs

Step by step

  1. A few questions, one at a time, written for what that site really offers.
  2. Then the contact details, then an answer that fits what the visitor said.
  3. The lead is stored and mailed to the right inbox.
  4. Every step is counted, so a drop-off shows up as a number, not a hunch.
Example output, made upA lead, as it lands in the inbox
Wants
A quote for 400 engraved bottle openers
By when
Before the company party on the 14th
Budget
Asked, answered: under 2,000
Stopped at
Nowhere. Every step answered.
Outcome

Live on fifteen hostnames. Leads arrive with what was asked, and the inbox shows where people stop.

Your task · glass
Examples, made up to show the idea

The same run in your company

  • A group of hotels

    One booking enquiry flow for every property, each in its own brand, all landing in one desk.

  • A franchise

    Each branch site asks its own questions and routes the lead to the nearest branch.

Send us the task
Next: run 03Every site on one page